.It is actually the form of item that can just have actually been actually dreamed up through a make-up performer with many years of expertise under her belt. "When I first acquired the sample from the lab and placed it on my cheeks, I looked in the looking glass as well as stated, 'OMG. This is a magic,'" owner as well as CEO Bobbi Brown tells Refinery29, consequently the name. "There was actually absolutely nothing like it on the marketplace when our experts launched it. I'm quite proud of that." Featuring a hydrating castor oil and beeswax base, the large tinted balm isn't as if a regular mouth and also cheek rouge. As an alternative, it more very closely simulates skincare than make-up. Magic Balm left skin appearing dewy and moisturized given that it actually moisturized skin, all while including a kiss of colour (it is actually available in coral, light fuchsia, as well as oxblood, as well). Maybe best of all, it appeared really good on folks of all ages, coming from twenty-somethings to the 60+ established. (Jones Street additionally regularly includes versions of any ages in its own campaigns and product photos.).